{"id":1045,"date":"2018-10-11T19:47:29","date_gmt":"2018-10-12T02:47:29","guid":{"rendered":"http:\/\/briancebuhl.com\/?p=1045"},"modified":"2018-10-11T19:47:29","modified_gmt":"2018-10-12T02:47:29","slug":"pitching-and-querying","status":"publish","type":"post","link":"https:\/\/briancebuhl.com\/?p=1045","title":{"rendered":"Pitching and Querying"},"content":{"rendered":"<p>Melissa left her bottle of Exotic Dark Chocolate rum out here in the garage next to my computer.\u00a0 That&#8217;s practically an invitation for me to have a sip before I get into tonight&#8217;s topic, right?<\/p>\n<p>[pauses to take a shot]<\/p>\n<p>Ah, that&#8217;s better!\u00a0 Let&#8217;s talk about pitching and querying, a topic that makes many writers want to drink.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/briancebuhl.com\/wp-content\/uploads\/2018\/10\/Simba_No.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1046\" src=\"https:\/\/briancebuhl.com\/wp-content\/uploads\/2018\/10\/Simba_No.png\" alt=\"\" width=\"800\" height=\"450\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Once again, I&#8217;m going to lean on some of the words of the wise and powerful Dongwan Song.\u00a0 He lead a class during the Writing Excuses Retreat specifically on pitching.\u00a0 I&#8217;m not going to spend too much time here though, because I have a lot of thoughts on this subject that have nothing to do with the class.\u00a0 So let&#8217;s break this into sections.<\/p>\n<ul>\n<li>Dongwan&#8217;s Class on Pitching<\/li>\n<li>What I&#8217;ve Learned about Pitching and Querying<\/li>\n<li>Pitching and Querying Fears<\/li>\n<li>Simba<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Dongwan&#8217;s Class on Pitching<\/strong><\/p>\n<p>I took a ton of notes during this session.\u00a0 Some of the notes involve a lot of lines and hastily drawn Venn diagrams.\u00a0 I&#8217;m just going to plop the notes right here without much comment.<\/p>\n<pre>Pitching will sustain you throughout your career.\r\n\r\nAuthor vs Writer<\/pre>\n<ul>\n<li>\n<pre>Anyone can be a writer<\/pre>\n<\/li>\n<li>\n<pre>Professional author is:<\/pre>\n<\/li>\n<li>\n<pre>-- Career Management workflow<\/pre>\n<\/li>\n<li>\n<pre>-- Deadline \/ Time Management<\/pre>\n<\/li>\n<li>\n<pre>-- Networking<\/pre>\n<\/li>\n<li>\n<pre>-- Marketing &amp; Promotion<\/pre>\n<\/li>\n<\/ul>\n<pre>Always Be Pitching\r\n\r\nA good pitch is key to all of this:<\/pre>\n<ul>\n<li>\n<pre>Career goals<\/pre>\n<\/li>\n<li>\n<pre>Build a readership<\/pre>\n<\/li>\n<li>\n<pre>Network with peers<\/pre>\n<\/li>\n<li>\n<pre>Connect with Booksellers<\/pre>\n<\/li>\n<\/ul>\n<pre>Practice on friends, but don't be a monster.\u00a0 Ask before you pitch.\r\n\r\nDon't just pitch your stuff<\/pre>\n<ul>\n<li>\n<pre>Convince your friend to read a book you like<\/pre>\n<\/li>\n<li>\n<pre>Read ads and watch trailers<\/pre>\n<\/li>\n<li>\n<pre>Pay attention. What excited you?\u00a0 What was boring?\u00a0 Why?<\/pre>\n<\/li>\n<\/ul>\n<pre>Marketing<\/pre>\n<ul>\n<li>\n<pre>Publishing is marketing<\/pre>\n<\/li>\n<li>\n<pre>How do you stand out?<\/pre>\n<\/li>\n<li>\n<pre>How do you reach readers?<\/pre>\n<\/li>\n<li>\n<pre>Agents \/ Editors \/ Sales forces are proxies for readers<\/pre>\n<\/li>\n<li>\n<pre>It's always about the audience<\/pre>\n<\/li>\n<\/ul>\n<pre>Pattern Recognition<\/pre>\n<ul>\n<li>\n<pre>Humans are wired for pattern recognition<\/pre>\n<\/li>\n<li>\n<pre>Storytelling is about pattern matching<\/pre>\n<\/li>\n<li>\n<pre>We form order out of chaos to understand complex systems<\/pre>\n<\/li>\n<li>\n<pre>Fiction is a way of exploring potential failure states<\/pre>\n<\/li>\n<li>\n<pre>Fiction is about the human condition because our brains are wired to help us not die<\/pre>\n<\/li>\n<li>\n<pre>You can leverage that to sell books<\/pre>\n<\/li>\n<li>\n<pre>The familiar vs. the novel<\/pre>\n<\/li>\n<\/ul>\n<pre>A + B = Awesome<\/pre>\n<ul>\n<li>\n<pre>Publishers think in comp titles<\/pre>\n<\/li>\n<li>\n<pre>We're always \/ already thinking of comps.\u00a0 Why would you let us make that choice on our own?<\/pre>\n<\/li>\n<li>\n<pre>Control the field of play so we match to the pattern you want us to<\/pre>\n<\/li>\n<\/ul>\n<pre>A + B is not enough<\/pre>\n<ul>\n<li>\n<pre>Context matters<\/pre>\n<\/li>\n<li>\n<pre>The A + B defines the territory<\/pre>\n<\/li>\n<li>\n<pre>You need to explain how your book fits that territory<\/pre>\n<\/li>\n<\/ul>\n<pre>Star with comp titles\r\n\r\nHooks<\/pre>\n<ul>\n<li>\n<pre>A pitch is a glimpse through the keyhole<\/pre>\n<\/li>\n<li>\n<pre>Your hook is the thing that sets you apart<\/pre>\n<\/li>\n<li>\n<pre>Don't start at the beginning, start at the awesome<\/pre>\n<\/li>\n<\/ul>\n<p>That&#8217;s a big block of notes.\u00a0 Most of it makes sense on its own, I think.\u00a0 I had more notes, but a lot of it involved drawings and didn&#8217;t make much sense out of context.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What I&#8217;ve Learned about Pitching and Querying<\/strong><\/p>\n<p>I&#8217;ve learned tons, and it&#8217;s hard for me to tell if anything I&#8217;ve learned is actually useful.<\/p>\n<p>Dongwan&#8217;s advice about starting with comps contradicts advice I&#8217;ve been given other places.\u00a0 I think his reasoning is sound, but I don&#8217;t know if it is universally applicable.\u00a0 I know it&#8217;s definitely applicable to\u00a0<em>him<\/em>, but I&#8217;m not planning to pitch or query to him.<\/p>\n<p>During the session, many of us were able to get up and test our pitch on him.\u00a0 He gave us feedback in real-time, telling\u00a0us what he liked and what he didn&#8217;t.\u00a0 Honestly, it was an incredible opportunity and I was all too glad to get up in front of the microphone and give it a go.<\/p>\n<p>It felt terrible.<\/p>\n<p>First of all, I think I tried too hard.\u00a0 I paid attention throughout the session and I thought I got it, but my pitch was a disaster.\u00a0 My comps were too complicated and I didn&#8217;t paint the story with precision.\u00a0 It sounded like a muddled mess.<\/p>\n<p>Is my story a muddled mess?\u00a0 No.\u00a0 My story is awesome.\u00a0 But it doesn&#8217;t matter how awesome my story is if I can&#8217;t get people to read it.\u00a0 That&#8217;s what this is all about.<\/p>\n<p>Here are the main things I learned:<\/p>\n<ul>\n<li>Use comp titles when I can, but keep it simple.<\/li>\n<li>Focus on the awesome, but don&#8217;t just throw everything into the pitch like it&#8217;s a stew.\u00a0 Choose my ingredients more carefully.<\/li>\n<li>Key in on what&#8217;s important.<\/li>\n<li>Don&#8217;t overthink it.<\/li>\n<\/ul>\n<p>What else have I learned?\u00a0 Agents are all different and they all expect different things.\u00a0 The only thing that is going to be consistent in the equation is the writer that&#8217;s making the pitch, so don&#8217;t lose sight of that.\u00a0 Create your pitch using your own voice.\u00a0 If the agent doesn&#8217;t like your voice, they&#8217;re probably not the agent for you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pitching and Querying Fears<\/strong><\/p>\n<p>I&#8217;m talking big game tonight but when it comes right down to it, fear still drives me away from querying.<\/p>\n<p>There are two people that asked for my Urban Fantasy in New York City, and I STILL haven&#8217;t sent them the query.\u00a0 It still terrifies me.<\/p>\n<p>I thought that it would help to make a spreadsheet and keep track of my queries.\u00a0 I thought that maybe once I created a little bit of infrastructure around the task, it would give me some inertia.\u00a0 That has not panned out.<\/p>\n<p>I&#8217;m absolutely terrified because I don&#8217;t want to feed my doubts.\u00a0 I realize that as long as my fear is controlling me on this subject, I&#8217;m not doing myself any favors.\u00a0 Some part of me knows that a rejection would be better than never knowing.\u00a0 And yet, it feels like running into a burning building.\u00a0 Not to save anyone, either.\u00a0 Just running into the inferno in order to say I&#8217;ve done it.<\/p>\n<p>I really don&#8217;t want to be burned.<\/p>\n<p>Melissa is extremely supportive.\u00a0 I have a few friends that have provided significant encouragement.\u00a0 In the end, though, I don&#8217;t know if what I&#8217;ve written is good enough.\u00a0 Emotionally, that translates into feeling like I&#8217;m not good enough.\u00a0 The main fear with querying is that if I send it out and get a rejected, I&#8217;ll know that I&#8217;m not good enough.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Simba<\/strong><\/p>\n<p>At the top of this post, I have a picture of Simba.\u00a0 This is a #WriteFightGIFClub thing.\u00a0 I don&#8217;t remember exactly how it came about, but we were talking about how in theater, you say &#8220;break a leg&#8221; instead of good luck.\u00a0 For a while, when someone in the group said they were querying, we&#8217;d say, &#8220;I hope you die&#8221; when what we actually meant was &#8220;I hope you get it and that all your dreams come true!&#8221;<\/p>\n<p>The picture of Simba went along with that.<\/p>\n<p>Why am I mentioning any of this hear?\u00a0 It&#8217;s important because that little inside joke is a reminder of how we all feel that same terror when we&#8217;re trying to put something we love out into the world.\u00a0 It&#8217;s also a reminder that there are other people that really care, and that are in my corner.\u00a0 I have to send the query out on my own, but I don&#8217;t have to feel alone as I do it.<\/p>\n<p>Community is important.\u00a0 As a writer, it helps me push on to the next level in my career, even when the next step frightens me to death.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melissa left her bottle of Exotic Dark Chocolate rum out here in the garage next to my computer.\u00a0 That&#8217;s practically an invitation for me to have a sip before I get into tonight&#8217;s topic, right? [pauses to take a shot] Ah, that&#8217;s better!\u00a0 Let&#8217;s talk about pitching and querying, a topic that makes many writers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1045"}],"version-history":[{"count":1,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/briancebuhl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/briancebuhl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}