How Do You Promote a Book?
It’s Thursday night, and I’m taking a pause from tearing up my bedroom floor. I took tomorrow off so I can finish, and tonight is the prep work stage, where the carpet and wood tacking literally goes out the window. It’s hot, sweaty work, and I’m out of shape and need to take breaks.
Something else that takes a lot of work is taking a book from a finished draft to a complete, physical thing that people can buy.
I’ve performed the labor of finishing the draft. I’ve done it many times now, and it’s exhilarating. Aside from holding my children in my arms for the first time, I’m not sure there is a greater feeling than finishing the first draft of a novel. If they could take that feeling and put it in a pill, it would be the hottest drug on the street.
But… now what?
So far, I’ve had an edit pass. I’ve written a few different summaries, some author bio stuff, and I’ve given feedback on potential covers. Tasks were assigned to me by my publisher and I’ve ticked through them as best I could. There’s a couple I couldn’t do. I don’t have a presence on Goodreads, and I’m unable to create an author’s page in Amazon since this is my first published book. Everything else, though, I’ve been able to work through.
Steven Radecki of Water Dragon Publishing has been exceptionally helpful and patient with me, too. Summaries are painful for all of us, and he was able to act as a sounding board as I worked through different ways of condensing The Repossessed Ghost into a few sentences.
Now, we have a final cover, and a batch of images related to the promotion of the book. This is some good stuff! Not quite the same level of euphoria as finishing a draft, but this would earn a pretty high street value, too.
My main problem is I don’t know what to do now. This is completely unfamiliar ground to me. I have some images and some summary material. I need to start sharing all of this and drum up interest, right?
Obviously I do, but it feels early. The official release date is July 12 of this year. Preorders will start on July 1st. People attending Baycon will be able to get signed copies earlier than the release date, and I’ll have a batch of books in June at some point that I’ll be able to “sell” to friends and family. I’m throwing that in quotes because some of you know that I’m going to buy the book myself and give it to you in person. I’m not buying it for all of you, though.
We’re in the middle of March. If I start posting cover reveals and spamming the world with promotion now, will there still be interest in a few months?
Not to get off topic, but we live in a world people are trying to sell us something every second of every minute. They fill our inboxes. They call our phones. The interrupt our programming with these special announcements. If you’re like me, your bullshit detector is sensitive, and you reach for the skip button as soon as there is even a hint of an advertisement. I do not want to set off people’s bullshit detector.
I want people to have a good time. That’s what The Repossessed Ghost is. It’s not a book that’s trying to change the world, or clear your acne, or make you sit up straight. It’s pure escapism with some fun characters in a familiar setting. How do I get that message out there?
My break is almost over. Soon, I will finish rebuilding my bedroom, making it a more comfortable place for me and Melissa to rest. Some time after that, I’m going to start redecorating this blog and the various social media platforms, so that people can see the cool artwork associated with my book, coming out soon.
If you have any suggestions on how I can promote this book, please let me know.